About the role

On behalf of one of our clients — a leading multinational company operating in the FMCG sector — we are currently looking for an experienced Senior Brand Management / Marketing professional to take ownership of a key brand within the company’s portfolio. This role offers the opportunity to work in a dynamic, international environment, with strong exposure to global and regional stakeholders and significant impact on local market performance.

Key responsibilities

• Act as the owner of the brand’s overall performance, closely monitoring all factors influencing its health and success.
• Analyze market needs, consumer insights, and performance data, translating them into actionable recommendations to achieve key brand objectives.
• Represent your area of expertise in decision-making forums, ensuring informed and data-driven strategic choices.
• Contribute to global and regional initiatives while leading local marketing campaigns and product management activities, from ideation through execution.
• Continuously monitor competitive activity and leverage insights to support strategic decision-making.
• Plan, manage, and track marketing budgets to ensure effective allocation of resources.
• Coordinate cross-functional teams and stakeholders to ensure timely and successful execution of initiatives.
• Take full ownership of brand KPIs, including market share and financial performance, with a deep understanding of key business drivers.
• Utilize market data and consumer insights to drive sustainable brand growth.

Candidate profile

• Minimum 5 years of experience in Marketing, Brand Management.
• Fluency in English is required.
• Advanced proficiency in Excel and PowerPoint, with the ability to create compelling analyses and high-quality presentations.
• Strong analytical skills combined with strategic thinking; experience in sales analysis and reporting is essential.
• High level of creativity, with the ability to generate innovative ideas and bring campaigns to life.
• Solid experience in brand communication and relationship-building.
• Strong financial planning and budgeting skills, with a clear understanding of cost efficiency and business impact.
• Collaborative mindset, open communication style, and strong team orientation.
• Proactive, hands-on approach, with a solution-oriented attitude and broad business perspective.

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