About IBAInsurance Business Applications (IBA) builds IBSuite since 2010, an API-first and cloud-native core insurance platform for mid-to-large P&C insurers and MGAs across the Nordics, DACH, the UK and Spain. We help insurers move beyond legacy constraints to a platform that evolves with the market.The roleYou will own demand generation with a strong focus on organic search. We want insurance leaders to find, trust and see IBSuite cited when they research the future of their core insurance platforms, whether on Google or in AI answer engines.You will work on-site from our Bucharest office and report directly to our Head of Marketing in Copenhagen. The role combines high accountability with real freedom. You choose your own path and approach, and we support you with the tools, processes and resources you need to deliver.We already use Claude agents across marketing to scale work like creative production, reporting and analysis. You will own these workflows within your domain and add value on top of them, taking our agentic approach to the next level.This is a freelance position. For the right candidate, we are open to negotiating permanent employment in the near future.What you will first of all own our:SEO strategy and execution. You will own organic search end to end, from keyword and topic strategy to technical SEO, site architecture, internal linking and performance tracking.AEO and AI visibility. You will build IBSuite's presence in AI answer engines. You will learn how these systems select and cite sources, structure our site and content to match, and measure our visibility for the questions our buyers ask.Website performance. You will own the technical health, speed, indexing and conversion performance of our website.Search-led content direction. You will identify the topics, questions and content gaps that matter to our buyers, and define how content should be structured to win in search and AI answers.Agentic marketing workflows. You will own and evolve the AI agent workflows in your domain. That means improving what exists, building what's missing, and making sure AI raises the quality and speed of our output.You will support us in:Paid advertising. You will support our LinkedIn Ads and Google Ads activities, making sure paid and organic search work together rather than in silos.CRM and attribution. You will keep HubSpot clean and reliable, and own attribution and reporting that connect search and demand activity to pipeline and revenue.Channel expansion. You will test and add new channels whenever the data supports it, and cut what doesn't perform.Insight and recommendations. You will turn data into clear decisions and bring recommendations to the Head of Marketing, not just reports.Must-have5+ years of marketing experience in B2B techA proven track record of growing organic search visibility and traffic that converts into pipelineDeep technical SEO expertise, including site architecture, schema, indexing and performanceA hands-on understanding of AEO and how AI answer engines select and cite sourcesUse of AI and Claude to significantly increase your outputAn open mind, genuine curiosity and a willingness to learnComfort working independently, with high ownership and a manager based in another countryFluent professional EnglishExperience we value beyond SEO/AEOPaid advertising on LinkedIn and GoogleHubSpot, CRM and marketing attributionWorking across the wider marketing ecosystemFinancial services or insuranceDon't tick every box? This role has a strong focus on SEO and AEO. If you are an expert in this domain and use AI and Claude to significantly increase your output, we want to hear from you, even if you don't have deep experience across every part of the marketing ecosystem. What matters is your expertise in search, how you use AI to multiply your impact, and your willingness to learn the rest.Engagement termsFreelance B2B contractOn-site at our Bucharest office, with flexible working hoursReports to the Head of Marketing in CopenhagenThe engagement starts as soon as we find the right candidate, with the option of permanent employment for the right personHow to applySend your CV and cover letter to [email protected], using the subject line Senior Demand Generation Specialist, SEO & AEO: [Your name].Shortlisted candidates will be invited to record a short video answering three questions about their experience and approach.Application deadline: As soon as we find the right candidate. Learn more about IBA: www.ibapplications.com Show more Show less