Role OverviewThe Coca-Cola Company is seeking a strategic, analytical, and future-focused leader to serve as the Senior Director, Franchise Strategy, Romania. In this role, you will shape the strategic direction of one of Europe’s strategically important markets.You will act as an objective advisor to franchise leadership and system partners, integrating system priorities, orchestrating strategic routines, and leading critical cross-functional initiatives that unlock long-term value.You will bring strong strategic thinking, deep understanding of system economics, and the ability to simplify complexity while fostering alignment across the system.What You’ll Do For UsDevelop a deep understanding of market performance, growth drivers, consumer dynamics, and competitive trends.Translate insights into strategic recommendations and actionable growth opportunities.Align end-to-end strategic planning cycles, including Business Plan, Strategic Review, and long-term system alignment routines. Lead high-impact cross-functional strategic projects and initiatives. Ensuring integrated analytics, competitive insights, and long-term performance perspectives that shape strategic direction and system priorities. Create integrated views of business performance, highlighting drivers, risks, opportunities, and implications.Provide unified, insight-rich storytelling for internal reviews and System Leadership Meetings, highlighting risks, opportunities, performance drivers, and forward-looking implications. Ensure high-quality preparation and governance for key system routines, enabling informed, insight-led decision-making. Manage the system agenda, ensuring seamless integration and alignment between TCCC and Bottler partners. Develop actionable competitive insights for your market, enabling fact-based recommendations. Serve as an objective, trusted advisor to franchise leaders and bottler stakeholders partnering closely with other functions and bottling partners. Qualifications/ What We Look For10-12+ years of experience in strategy, consulting, finance, or franchise leadership roles within complex, matrixed organizations. Proven track record of leading cross-functional strategic initiatives, influencing senior leaders, and delivering measurable business impact. Deep understanding of the local market, including regulatory frameworks, competitive dynamics, and consumer trends. Strong expertise in strategic planning, insight generation, executive storytelling, and stakeholder management, with a solid understanding of the Coca‑Cola system. Exceptional communication and influencing skills, with the ability to translate complex insights into clear, compelling narratives for executive audiences. Business fluency in English required, Romanian preferred What We’ll Do For YouYou will join our team and contribute to driving the growth of some of the world’s most iconic & innovative brands. You will grow as a member of our diverse and multi-cultural team in Europe. You will be part of an inclusive, high-performance team that values curiosity, impact, and strategic foresight. Show more Show less