About the Role

We are looking for a highly driven Senior Performance Marketing Manager to own paid media, analytics, CRM, and email automation end to end. This is a hands-on in-house role for someone who can build, execute, optimize, and report without relying on a large team or agency structure.

The ideal candidate has worked in a startup, scale-up, small business, or lean founder-led company. This role is not suited to candidates whose experience is primarily agency-side, large corporate, or highly siloed.

Strong knowledge of Zoho CRM and the broader Zoho ecosystem is highly preferred.

Key Responsibilities

Paid Media & Growth

• Plan, launch, and optimize campaigns across Google Ads, Meta, LinkedIn, TikTok, and other relevant paid social channels.
• Manage budgets, bidding, audiences, creative testing, landing page performance, and channel mix to improve ROAS, CAC, CPA/CPL, and lead quality.
• Own acquisition performance from traffic generation through lead capture, nurture, conversion, and revenue contribution.
• Run practical experiments across ads, landing pages, forms, offers, and funnel steps.

Analytics, Tracking & Reporting

• Own GA4, Google Tag Manager, conversion events, UTM governance, pixels, and cross-platform tracking accuracy.
• Connect paid media performance to CRM outcomes, pipeline, revenue, and customer acquisition metrics.
• Build and maintain dashboards in Looker / Looker Studio, Zoho Analytics, or similar tools.
• Automate clear reporting for stakeholders across CAC, LTV, ROAS, CPL, conversion rates, lead quality, and revenue attribution.

CRM, Email Automation & Funnel Operations

• Build, manage, and optimize CRM workflows, lead capture, lead routing, segmentation, tagging, lead scoring, and sales handoff.
• Create and improve email nurture sequences, re-engagement campaigns, onboarding flows, and lifecycle automations.
• Use CRM and email performance data to improve targeting, retargeting, campaign messaging, and funnel conversion.
• Maintain data hygiene across lead sources, lifecycle stages, lists, tags, fields, and reporting logic.
• Work with Zoho CRM, Zoho Campaigns, Zoho Marketing Automation, Zoho Forms, Zoho Analytics, or related Zoho tools where relevant.

Cross-functional Collaboration

• Work closely with founders, product, customer success, and engineering/web teams.
• Improve lead quality, follow-up speed, campaign tracking, CRO, CRM processes, and marketing-to-sales visibility.
• Translate performance data into practical actions that improve growth, pipeline, and revenue.

Requirements

• 8+ years of relevant experience after graduation in performance marketing, growth marketing, analytics, CRM, or marketing automation. 4 out of them must be at a startup.
• Must have worked in a startup, scale-up, small business, or lean in-house growth environment.
• Must have direct in-house ownership of outcomes such as leads, CAC, ROAS, CPL, conversion rates, pipeline contribution, and reporting accuracy.
• Not suitable for candidates whose background is primarily agency-side, large corporate, or limited to managing isolated campaign tasks.
• Strong hands-on experience with Google Ads and paid social platforms, especially Meta, LinkedIn, and/or TikTok.
• Strong experience with GA4, Google Tag Manager, conversion tracking, Looker / Looker Studio, or similar reporting tools.
• Hands-on CRM and email automation experience, including workflows, nurture journeys, segmentation, routing, and reporting.
• Strong Zoho CRM / Zoho ecosystem knowledge is highly preferred.
• Commercially minded, analytical, detail-oriented, and comfortable owning both strategy and execution.

Nice to Have

• Experience with Zoho CRM, Zoho Campaigns, Zoho Marketing Automation, Zoho Forms, Zoho Analytics, or Zoho Flow.
• SQL, BigQuery, CRO, lifecycle marketing, lead scoring, revenue operations, or sales automation experience.
• Experience working directly with founders or senior leadership in a high-growth business.

What Success Looks Like

• Paid media performance improves across ROAS, CAC, CPA/CPL, conversion rate, and lead quality.
• Tracking and reporting clearly show where traffic, leads, pipeline, and revenue come from.
• CRM and email automations improve lead capture, nurturing, segmentation, follow-up, and conversion.
• The person operates independently in a lean business and brings a startup mindset: ownership, speed, accountability, and practical execution.

Education

Bachelor’s degree in computer science, marketing, commerce or MBA. Computer science graduate or post graduate degree is highly preferred.

Soft Skills

Analytical mindset | Strong communication | Attention to detail | Ownership | Proactiveness | Commercial thinking | Problem solving | Comfortable balancing strategy and hands-on execution

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