Department: Marketing/Digital

Experience Level: 5-7+ years in social media management

Focus: Multi-platform brand awareness growth and strategy leadership

Core Objective:

Drive comprehensive brand awareness across all major social media platforms through strategic content creation, community building, and data-driven campaign optimization. Lead initiatives that transform followers into brand advocates while establishing measurable growth in brand recognition and engagement metrics.

Key Responsibilities:

Strategic Development & Leadership:

• Develop and execute comprehensive social media strategies aligned with brand awareness objectives across Facebook, Instagram, LinkedIn, TikTok, Twitter/X, YouTube, and emerging platforms;
• Lead cross-functional collaboration with marketing, creative, PR, and product teams to ensure consistent brand messaging and campaign alignment;
• Conduct competitive analysis and market research to identify trends, opportunities, and best practices for brand differentiation.

Brand Awareness Campaign Management:

• Together with the PPC Manager, create and oversee large-scale brand awareness campaigns with significant budgets, focusing on reach, impressions, and brand recognition metrics;
• Implement innovative content strategies including short-form video content, user-generated campaigns, and interactive experiences that drive viral potential;
• Manage crisis communications and reputation management situations across all social platforms, protecting and enhancing brand perception;
• Develop influencer and creator partnerships to amplify brand reach and authenticity, particularly with micro-influencers for targeted audience engagement.

Content Creation & Curation:

• Oversee content calendar management across multiple platforms, ensuring consistent posting schedules and platform-optimized content formats
• Collaborate with creative teams to develop thumb-stopping visual content, including graphics, videos, and interactive media using tools like CapCut and Canva;
• Together with our Copywriter, you must create compelling copy that matches each platform’s voice and tone while maintaining brand consistency and driving engagement;
• Leverage AI tools for content optimization, trend identification, and strategic planning to enhance efficiency and performance.

Analytics & Performance Optimization:

• Track and analyze key brand awareness KPIs including impressions, reach, follower growth rate, brand mention volume, share of voice, and sentiment analysis;
• Generate comprehensive reports with actionable insights for C-level executives and stakeholders, demonstrating ROI and campaign effectiveness;
• Optimize campaigns based on performance data, A/B testing results, and platform algorithm changes to maximize brand visibility;
• Monitor social listening tools to track brand conversations, identify trending opportunities, and respond to customer feedback proactively.

Required Qualifications: 

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field;
• 5-7+ years of social media management experience with demonstrated success in brand awareness campaigns;
• Proven track record of managing social media budgets exceeding $100K annually and delivering measurable brand growth results;
• Experience with both B2B and B2C social media strategies across service industries;

Technical Skills:

• Advanced proficiency in social media management platforms (Sprout Social, Hootsuite, Buffer, Later);
• Expertise in analytics tools including native platform analytics, Google Analytics, and social listening tools;
• Graphic design capabilities using CapCut, Canva, and video editing software
• Knowledge of paid social advertising, UTM tracking, and conversion attribution models

Core Competencies:

• Strategic thinking with ability to translate business objectives into social media initiatives that drive brand awareness;
• Exceptional communication skills for internal stakeholder management and external community engagement;
• Creative problem-solving and ability to develop innovative campaigns that break through social media noise;
• Crisis management experience and ability to handle sensitive brand situations with professionalism.

Key Performance Indicators (KPIs)

Brand Awareness Metrics:

• Follower growth rate across all platforms with quality audience targeting;
• Impressions and reach growth demonstrating expanding brand visibility;
• Share of voice compared to competitors in relevant industry conversations;
• Brand mention volume and sentiment tracking across social platforms;
• Branded search volume increases correlated with social media activities.

Engagement & Community Metrics:

• Engagement rate improvements including likes, comments, shares, and saves
• User-generated content volume and quality from brand advocacy campaigns
• Community growth quality measured by audience relevance and interaction depth
• Video completion rates and content performance across different formats

Professional Development:

• Multiple platform certifications support including Facebook Blueprint, LinkedIn Marketing, TikTok for Business;
• Conference and training budget for staying current with industry trends and best practices;
• Short-form video dominance continues with emphasis on authentic, story-driven content across TikTok, Instagram Reels, and YouTube Shorts;
• AI integration for content creation, trend analysis, and strategic planning becomes standard practice;
• Social commerce growth requires understanding of in-platform shopping features and conversion optimization;
• Creator economy expansion demands sophisticated influencer partnership strategies and authentic collaboration approaches.

Emerging Platforms & Technologies:

• Platform diversification including Quora, Reddit,X, LinkedIn and niche community platforms for targeted audience engagement;
• Live streaming and interactive content integration for real-time brand engagement and community building;
• Social listening evolution using AI-powered tools for predictive trend identification and crisis prevention.

This role offers exceptional opportunity for a strategic social media professional to lead brand awareness initiatives across all digital touchpoints while building a high-performing team and driving measurable business impact through innovative social media strategies.

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