About Entropik
Entropik is a Human Insights AI company that enables brands across the globe to conduct market research and optimize their customer and user experience. Our suite of AI products offers quantitative and qualitative research fortified with patented Emotion AI tech - Facial Coding, Eye Tracking, and Voice AI - enabling companies to make faster, more efficient, and bias-free decisions.
🌐 www.entropik.io
Location: Chennai (WFO)
Key Responsibilities

• Drive SEO strategy end-to-end across technical SEO, on-page optimisation, off-page SEO, and link-building initiatives
• Lead AI search optimisation efforts to improve Entropik’s visibility across ChatGPT, Perplexity, Gemini, and Google AI Overviews
• Conduct keyword and search intent research across B2B SaaS, consumer insights, and market research categories
• Create SEO content briefs and optimise existing website and blog content to improve discoverability and organic performance
• Partner with a website designer to improve technical SEO health, including crawlability, schema markup, page speed, indexability, and site structure
• Drive backlink and authority-building initiatives through outreach, guest posts, and strategic partnerships
• Track and report on organic rankings, traffic trends, share of voice, AI search visibility, and lead attribution every month
• Monitor competitor strategies, identify organic growth opportunities, and recommend improvements proactively
  

What We’re Looking For

• 2 to 4 years of B2B SaaS SEO / early stage startup experience with a proven track record of driving measurable organic growth
• Strong understanding of AI search optimisation and evolving search experiences across AI-powered platforms
• Hands-on experience with tools such as Ahrefs, SEMrush, Google Search Console, GA4, and Screaming Frog
• Ability to create or brief high-quality, search-optimised B2B content aligned with user intent
• Strong analytical mindset with the ability to interpret performance data and translate insights into action
• Collaborative and proactive working style with the ability to work cross-functionally across content, design, web, and growth teams

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