PuntoUP Professional Recruitment is hiring a Social Media Content Creator (Performance Focused) for a fast-growing international advertising company operating in both the US and Europe.

This role is ideal for someone who understands how social media content drives sales, not just engagement. The focus is on creating video creatives for Meta Ads campaigns, testing different hooks and concepts, and continuously improving performance based on real metrics.

What you’ll be doing

• Create short-form video content for Meta Ads campaigns across Facebook and Instagram
• Develop ad creatives designed to drive conversions, CTR, retention, and sales
• Write scripts, film, edit, and adapt video content end-to-end
• Test multiple hooks, angles, CTAs, and storytelling approaches
• Analyze content performance and iterate quickly based on campaign results
• Collaborate closely with the paid media team to improve ad performance
• Stay up to date with trends, formats, and winning creative patterns in paid social

What we’re looking for

• Experience creating video content for Meta platforms, especially Facebook and Instagram Ads
• Strong understanding of performance-driven content
• Ability to create content optimized for paid campaigns, not just organic reach
• Hands-on experience with editing tools such as CapCut, Premiere Pro, or similar
• Comfortable being involved in the full creative process, from idea to execution and optimization
• Creative mindset combined with analytical thinking
• Advanced English skills (C1), written and spoken

Nice to have

• Experience with UGC-style ads
• Good understanding of Meta Ads Manager and paid social metrics
• Experience working with international audiences
• Familiarity with ecommerce or direct-to-consumer brands

Offer

• Attractive fixed salary.
• Private medical insurance.
• Career growth opportunities in an international team.
• Professional work environment with extra perks.
• 1-2 annual team-buildings during working days.

All candidates who meet the above requirements are invited to apply online. We will contact only the most suitable candidates within two weeks.

For more opportunities, please visit our website www.puntoup.com and upload your CV to our database to remain eligible for current or future roles. All applications will be treated with the utmost confidentiality.

By sending your CV via e-mail to any “@puntoup.com” or “@puntoup.ro” address or by applying through an online job platform, you consent to the processing of your personal data. For more information, please consult our data processing policy. If you have any questions about your personal data, please contact [email protected].

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