Reporting to: Chief Marketing OfficerLocation: Fully Remote — European Time ZonesEmployment: Full-timeAbout The RoleWe are looking for a Social Media Lead to own and grow CXM's global social media presence across organic and paid channels. This is a hands-on, player-coach role combining strategy, execution, performance optimisation, community management, and team leadership.You will play a key role in consolidating CXM's regional social presence, improving performance across markets, and building a consistent, engaging global brand presence.Key ObjectivesConsolidate all regional Facebook pages into a single global page within the first 90 days, with no loss of existing followersDeliver agreed ROAS targets across paid social campaigns by the end of Q4Drive quarter-on-quarter improvement in reach, engagement, follower growth, and CTREstablish a consistent monthly social media performance reporting and optimisation rhythmLaunch a follower-exclusive content and promotions programme within the first six monthsBuild scalable processes and, over time, support and lead local social media managersKey ResponsibilitiesStrategy & PlanningDevelop and execute CXM's global social media strategy in line with wider marketing objectivesBuild and manage content calendars across campaigns, promotions, company updates, and market opportunitiesIdentify emerging platform, audience, and content trendsContent & CommunityCoordinate, schedule, and publish content across relevant social platformsMaintain consistency in brand identity, tone of voice, messaging, and positioningManage comments, direct messages, and community interactions professionally and promptlyMonitor sentiment and escalate customer issues or recurring concerns to the appropriate teamsPaid SocialPlan, launch, manage, and optimise paid social campaigns, particularly across MetaManage budgets across markets and campaign objectivesTest and optimise audiences, creatives, placements, and messagingImprove campaign performance across reach, traffic, engagement, conversions, and cost efficiencyAnalytics & ReportingTrack and analyse organic and paid social performanceProduce regular performance reports with clear insights and recommendationsTurn data into actionable optimisation decisionsMonitor competitor activity and platform developmentsCross-Functional CollaborationWork closely with design, content, regional marketing, CXM Support, compliance, and other internal teamsSupport product launches, promotions, events, partnerships, and wider marketing campaigns through social mediaTeam LeadershipProvide direction and support to local social media managers as the team developsEstablish standards, processes, and best practices across marketsRemain hands-on while coaching and developing the wider social teamRequirementsProven experience managing social media for a global or multi-market brandStrong hands-on experience with paid social, particularly Meta AdsStrong understanding of organic social, content strategy, and community managementDemonstrable ability to analyse social performance and optimise based on dataExperience managing budgets, campaigns, audiences, and creative testingStrong brand, content, and copy judgementExcellent stakeholder and cross-functional communication skillsExperience working in regulated industries such as fintech, crypto, or financial services is advantageousExperience managing or mentoring social media teams is a plusComfortable working independently in a fully remote environmentBenefitsWhat We OfferThe opportunity to own and shape CXM's global social media functionA genuinely remote role with flexibility across European time zonesThe chance to consolidate and build a global social operation from the ground upA strong, experienced team and supportive leadership environmentCompetitive base salary plus a performance-based bonus linked to social KPIs and campaign resultsRecruitment ProcessStage 1: HR screening interviewStage 2: Interview with the CMO, potentially including the CEO Show more Show less