Core Responsibilities
* Strategy Development: Planning and implementing digital marketing campaigns, including SEO/SEM, email marketing, and display advertising.
* Performance Analysis: Using tools like Google Analytics to monitor website traffic, analyze ROI, and track KPIs for optimization.
* Campaign Management: Managing social media presence, PPC campaigns (Google Ads), and online reputation.
* Content Strategy: Overseeing content marketing, including blog and video creation to enhance user experience and engagement.
* Collaboration & Leadership: Working with design and content teams, and managing budgets, agencies, or internal staff.
* Trend Identification: Staying updated with emerging technologies and digital marketing trends to maintain a competitive advantage.
Required Skills and Qualifications
* Experience: Proven experience in digital marketing, often 3-5+ years.
* Technical Knowledge: Expertise in SEO/SEM, Google Analytics, CRM software, and social media platforms.
* Analytical Skills: Ability to analyze data, interpret metrics, and adjust strategies.
* Creativity: Strong creative skills for content creation and campaign development.
* Communication: Excellent communication and interpersonal skills.
Education
* Typically requires a bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.