Responsibilities:

• Establish an active brand presence on Instagram, TikTok, Linkedin, Facebook
• Create and execute a social media plan for each platform
• Craft compelling and on-brand social media posts, captions, and messaging in Romanian language
• Monitor and deal with comments to maintain a positive brand reputation
• Analyze social media performance, adjusting strategies to optimize results
• Collaborate with the design, paid acquisition, product, and PR team to create engaging campaigns

Expected Results:

• Social media content is relevant to the audience and consistent across all social media channels: Instagram, Facebook, Linkedin, and TikTok
• 3-4 publications per week on each channel (Instagram, Facebook, Linkedin, and TikTok)
• 1 engagement campaign per quarter (product promo, contest, holiday deals, etc)
• The percentage of negative comments on social media (Facebook, Instagram) is below 10%

Professional Qualifications:

• Proven experience in managing social media accounts.
• Deep understanding of TikTok, Instagram, Facebook and Linkedin, along with their best practices.
• Strong copywriting skills.
• Fluent in Romanian (for copy), Upper-intermediate in English (for communication with colleagues).
• Ability to combine a creative mindset with analytical thinking. We always start with WHY.
• Strong sense of ownership and responsibility, as well as great communication skills – your teammates are always happy to help if you ask

Additional:

• Experience in fintech is a strong advantage