We currently have an opportunity within the Digital team for a Social Media Specialist to own and scale our social media presence across all platforms of Stirile PRO TV, with a strategic focus on TikTok and Instagram.

This role demands a creative strategist who can translate content into measurable business outcomes, build engaged communities, and drive brand growth through data-informed decision-making, respecting the editorial lines and quality standards imposed by PRO TV.

Responsibilities:

• Administers and manages all Știrile PRO TV social media platforms.
• Develops and executes social media strategies aligned with business objectives, with a focus on TikTok and Instagram growth.
• Drafts, edits, and publishes posts, videos, and comments on TikTok, Instagram, Facebook, WhatsApp, YouTube, X, LinkedIn, and Threads.
• Creates or oversees the creation of short-form video content optimized for TikTok and Instagram formats, including copywriting, visuals, and publishing schedules, to achieve monthly and yearly KPIs related to views, engagement, and posting volume.
• Supports the website team in delivering performance-driven social media posts.
• Manages audience engagement by responding to comments and messages, fostering conversations, escalating issues when necessary, and maintaining brand voice and values.
• Ensures the accuracy of published information.
• Collaborates with editorial, design, video production, and marketing teams to ensure brand consistency and align social media initiatives with broader campaigns.
• Coordinates with other departments for content needs and collaborates with influencers or creators when appropriate.
• Ensures compliance with copyright laws.
• Oversees all execution phases of materials, including documentation, information verification, translation, drafting, adaptation, and source citation.
• Applies Romanian grammar and vocabulary rules correctly in all published materials.
• Ensures all published or proposed materials include all required components and comply with PRO TV quality standards regarding copy, photo/video, tags, links, and SEO optimization.
• Identifies topics and edits materials in line with the site’s editorial policy and current social media trends.
• Monitors platform updates, viral trends, and competitor activity, identifies trending formats and topics, tests new features, and adapts content to maintain relevance.
• Implements promotional materials for TV shows according to the focus communicated by the marketing department.
• Promotes exclusive VOD materials according to the focus communicated by the VOD team.
• Promotes content from the company’s portfolio sites and news programs across social media channels.
• Collaborates with the video editor on the visual illustration of produced materials.
• Knows and complies with contracts and usage rules related to photo agencies such as Getty, Splash, and Inquam Photos.
• Delivers reports for all social media accounts, independently and/or in collaboration with the Data Department.

Skills:

• Bachelor’s degree in Humanities, Social Sciences, Arts, or a related field;
• 3–5 years of experience in posting and/or managing social media platforms for publishers, brands, or agencies, with demonstrated results in audience growth and engagement;
• Strong understanding of TikTok and Instagram algorithms, features, trends, and best practices;
• Excellent copywriting and visual storytelling skills, with a strong understanding of shareable content;
• Ability to identify trends early, adapt them authentically, and create original concepts that resonate with target audiences;
• Proficiency in video editing tools such as CapCut and Adobe Premiere;
• Advanced knowledge of Microsoft Office;
• Strong knowledge of social media management and content publishing;
• Good knowledge of the Romanian language
• Good knowledge of the English language;
• Ability to make firm and effective decisions independently;
• Ability to work efficiently under pressure and tight deadlines;
• Ability to handle unforeseen situations effectively;
• Strong team spirit and collaboration skills.

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