Establish the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the businesses.
Lead the implementation of these capabilities, such as media planning and buying, search, conversion rate optimization and data and analytics to support future business growth
Working alongside Senior Stakeholders, Digital Team, and business unit Marketing leaders, establish a best of breed approach to the use of marketing technology.
Work closely with the Digital Product team to ensure that the marketing technology strategy aligns with the organization’s broader digital strategy and efforts
Lead the analytics and reporting function in digital campaigns with a focus on optimization.
Develop and lead the implementation of the longer-term data and analytics capability, in consultation with the relevant marketing and business leaders.
Establish best practices around the use of data and analytics to inform marketing and campaign effectiveness and lead our overall approach to use of digital marketing agencies.
Work with other team members to hit organizational goals and objectives.