Job description:

At Genpact, we don’t just adapt to change—we drive it. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s AI Gigafactory, our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies’ most complex challenges.

If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team that’s shaping the future, this is your moment.

Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implementdata, technology, and AI to create tomorrow, today. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook.

Inviting applications for the role of Advanced Tech Marketing Manager - Manager- English

The Advanced Tech Marketing Manager will be a strategic leader within Genpact’s Marketing Big Bets initiative, with an unwavering focus on elevating Genpact’s profile as a trailblazer in the advanced technology sector.

By fostering collaboration and co-innovation, the Advanced Tech Marketing Manager will play an instrumental role in positioning Genpact as the go-to partner for advanced tech transformation, driving engagement with C-suite leaders, digital-native enterprises, and influential voices shaping the next wave of technological progress.

Responsibilities

• Marketing Strategy & Planning: Develop and manage the integrated marketing plan for Advanced Tech, overseeing projects from conception to completion to ensure they are delivered on time, on budget, and to the highest standard.
• Stakeholder collaboration: Work closely with leadership, sales teams, and other stakeholders to ensure alignment and support for marketing initiatives.
• Brand Management: Manage and enhance the Genpact brand within Advanced Tech, ensuring all marketing communications and materials are consistent, professional, and reinforce our position as a trusted industry leader.
• Demand Generation & Lead Management: Design and execute Insurance campaigns (events, digital, email, sales enablement, etc.) to generate high-quality leads, nurture prospects through the sales funnel, and support the business development pipeline. Ensure all leads are tracked and managed through the lead management process.
• Event Management & Execution: Plan and manage industry events and conferences, from strategy and logistics to execution and post-event follow-up, to maximize engagement and ROI. Also, manage the communication and orchestration of all relevant global marketing initiatives including Brand, AI & Advanced Tech, Genpact Next and NextGen events into the Advanced Tech business teams.
• Account-Based Marketing (ABM): Develop and implement targeted ABM programs for key strategic accounts, creating personalized marketing initiatives to defend and grow revenue with a deliberate and systematic approach to engagement and experiences.
• Content Creation & Management: Oversee the development of high-impact, thought leadership content (e.g., whitepapers, blogs, articles, case studies, sales enablement) that address client challenges and showcases our expertise.
• Joint client marketing and advocacy: Identify and execute joint client marketing assets and campaigns.
• Digital Marketing & Channel Management: Manage the Advanced Tech social media strategy, website content, and digital presence to engage our target audience, enhance our digital footprint, and support campaign objectives.
• Budget Management: Manage the tracking and reporting of the marketing budget for Advanced Tech including planning, forecasting, tracking and analysis.
• Performance Analytics: Help track and prepare regular reporting on campaign performance, ROI, and key marketing metrics to inform future strategy.
• Strategic Partnerships: Identify and pursue opportunities for joint marketing activations with technology partners, advisors, and industry analysts to amplify reach and drive innovation.

Qualifications we seek in you!

Minimum Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Related years of progressive marketing experience, with relevant years dedicated to advanced technology sectors such as artificial intelligence, data, cloud, or next-generation technology solutions.
• Proven experience developing and executing integrated marketing strategies and campaigns for technology-driven organizations or innovation-focused enterprises.
• Strong track record in cross-functional collaboration, working closely with leadership, sales, and specialized business units to align on marketing initiatives and business objectives.
• Exceptional communication skills, with demonstrated ability to distill complex technical concepts into compelling narratives for diverse internal and external audiences.

Preferred Qualifications/ Skills

• Master’s degree in Marketing, Business, or a technical discipline.
• Experience managing brand positioning and reputation within the advanced technology sector for a global or multinational enterprise.
• Hands-on expertise in event management, demand generation, account-based marketing (ABM), and the orchestration of joint marketing campaigns with clients and technology partners.
• Proficiency with digital marketing channels, social media strategy, CRM systems, and marketing automation, with a results-driven approach to campaign analytics and ROI measurement.
• Excellent organizational and project management skills, including experience managing budgets, tracking marketing metrics, and adapting to dynamic, fast-paced environments.

Why join Genpact?

• Be a transformation leader – Work at the cutting edge of AI, automation, and digital innovation
• Make an impact – Drive change for global enterprises and solve business challenges that matter
• Accelerate your career – Get hands-on experience, mentorship, and continuous learning opportunities
• Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day
• Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.

Let’s build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.

Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.

Show more
Show less