Role objective:
You will play a key role in developing and implementing marketing and trade strategies, coordinating integrated campaigns (digital, influencers, TV, activations), and directly contributing to increasing brand sales and visibility.
Duties and responsibilities:

• Define marketing plans and contribute to the development of the overall strategy;
• Propose marketing activities and their associated budgets;
• Monitor and control costs in line with the established plan;
• Design digital campaigns tailored to business objectives;
• Create the monthly content calendar for Facebook, Instagram, and YouTube;
• Set up and optimize Google Ads & Meta Ads campaigns;
• Develop the monthly content calendar for social media channels;
• Create visual materials;
• Write descriptions, post content, and monitor engagement;
• Manage budgets and analyze campaign performance;
• Handle contractual aspects in collaboration with the Legal department;
• Coordinate communications: briefs, feedback, and content approval;
• Create newsletters for launches, promotions, and special activations;
• Contribute to the development of e-commerce content;
• Prepare and update presentations for clients;