Traffic Acquisition Manager
Adaugat: Azi
KLASS WAGEN
Traffic Acquisition Manager
Adaugat: Azi
KLASS WAGEN
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About Us: We are a dynamic and innovative Rent a Car company dedicated to driving growth and becoming a car rental leader for leisure travel. Klass Wagen has been active for more than a decade in the car rental industry, our fleet of over 7000 cars being present in Romania, Hungary and Portugal.
Job Description:
We are seeking a highly motivated and experienced Traffic Acquisition Manager to join our team. The ideal candidate will be responsible for developing and executing strategies to drive traffic to klasswagen.com. This role requires a deep understanding of digital marketing, data analysis, and a proven track record of successful traffic acquisition campaigns.
Key Responsibilities:
- Develop and implement comprehensive traffic acquisition strategies to increase website traffic and user engagement;
- Manage and optimize paid advertising campaigns across various platforms, including Google Ads, Facebook Ads, and other digital channels;
- Conduct thorough keyword research and competitive analysis to identify opportunities for growth;
- Monitor and analyse website traffic and user behaviour using tools like Google Analytics, and provide regular reports on performance;
- Stay up to date with industry trends and best practices in digital marketing and traffic acquisition;
- Identify and test new traffic acquisition channels and strategies to drive continuous improvement;
- Manage budgets and allocate resources effectively to maximize ROI.
Qualifications:
- Bachelor’s degree in marketing, Business, or a related field;
- Proven experience in traffic acquisition, digital marketing, or a similar role;
- A strategic thinker able to identify opportunities for growth and value creation;
- Strong analytical skills and proficiency in data analysis tools;
- Experience with paid advertising platforms and tools such as Google Ads, Facebook Ads, and Google Analytics;
- Excellent communication and collaboration skills;
- Ability to work independently and as part of a team;
- Strong organizational skills and attention to detail;
- You have curiosity to continuously improve, and a desire to coach team members.
Benefits:
- Instant impact, from any level of the organization, exposure to C-suite management;
- Competitive salary and performance-based bonuses;
- Flexible working hours and hybrid remote work options;
- Opportunities for professional development and career growth;
- A supportive and collaborative work environment;
- Additional Benefits: A range of additional benefits, customizable based on candidates' needs.
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