Head of Marketing (m/f/d)
Adaugat: 2 săptămâni în urmă
ProCredit Holding AG
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Your role in our team:
• Develop and lead the end-to-end marketing strategy for the digital bank, covering awareness, acquisition, engagement, loyalty, and retention
• Develop and lead the marketing function governance framework
• Own brand positioning, digital campaigns, media strategy, and creative direction
• Drive customer growth across digital channels: paid media, social, SEO/SEM, influencer, partnerships, and performance marketing
• Lead data-driven customer segmentation, personalization, and lifecycle marketing
• Launch marketing for new products: payments, cards, lending, savings, and super-app features
• Work closely with Digital Product, Analytics, Risk, Sales, and Customer Experience to align marketing initiatives with business goals
• Manage marketing budget and optimize spending to maximize ROI, CAC/LTV performance, and conversion funnels
• Lead and develop a high-performing marketing team (digital + creative + analytics)
• Oversee brand governance and ensure consistent messaging across all touchpoints
• Strong experience in scoping and creating KPIs and metrics and developing metrics dashboards
• Demonstrated expertise in developing and implementing planning processes; able to scope, template and “prioritize” tasks and process for a network of subsidiary banks, and drive to simple and clear output
• Monitor competitor landscape, customer trends, and emerging digital marketing technologies
What you can expect:
• Competitive salary package, relocation support
• Opportunity to shape the future of digital banking in Southeastern Europe and Eastern Europe
• High-impact leadership role with visibility to executive leadership
• A culture of creativity, innovation, customer obsession, and continuous learning
• Part of a multinational and multicultural team
Have we caught your interest?
We look forward to receiving your application documents, including a motivation letter, salary expectation and desired starting date, by e-mail: [email protected]
To learn more about the ProCredit group, please visit ProCredit Holding’s website at: www.procredit-holding.com
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