Key Responsibilities:

• Plan and execute opening campaigns for new stores, including promotional plans, customer communication, and in-store activities.
• Coordinate marketing actions for store openings (BTL activities, raffles, fairs, shows) and ensure proper implementation with agencies and service providers.
• Manage production and placement of promotional materials (POS, signage, OOH) and ensure timely rollout and visibility in stores.
• Support trade marketing initiatives such as in-store activations, promotions, and merchandising aligned with brand and sales objectives.
• Monitor campaign execution, collect feedback and performance data, and prepare post-campaign evaluations.
• Conduct store visits to assess local market conditions, competitor activities, and customer insights.
• Analyze basic sales data and promotional results to generate insights and optimize future initiatives.
• Collaborate cross-functionally with Sales, Operations, and Marketing teams to ensure alignment and successful execution.
• Track competitor pricing, promotions, and assortment to maintain competitive positioning.